The Role of the Effectiveness of Mosque Social Activities and Their Consistency in Repetition Donation Decisions (Case Study of Masjid Raya Al Insan)

Abstract

Mosques play a vital role in Islam, serving not only as places of worship but also as centers for various social activities and economic empowerment, including the collection of social funds such as zakat, infaq, and sadaqah (charity). However, data from the 2024 Mosque Information System (SIMAS) of the Ministry of Religious Affairs of the Republic of Indonesia shows that of the total 694,725 mosques and prayer rooms, only 28,138 have a Mosque Welfare Agency (BKM), indicating that the majority of mosque management remains traditional and has not adopted modern management. Masjid Raya Al Insan (MRAI) in Kebayoran Lama, South Jakarta, is known for frequently holding social and humanitarian activities, both routine and incidental, for the congregation and the community living around the mosque. Previous research has examined factors such as transparency, accountability, the attitude of mosque management, and the social and religious influences of donors on trust and donation decisions. However, there is still little research that specifically examines the role of the effectiveness of mosque social activities and their consistency on repeat donation decisions. Using a qualitative case study method through in-depth interviews with administrators and donors, this study evaluates the role of the effectiveness and consistency of MRAI's social programs on repeat donations. The results show that the effectiveness of social activities is assessed by the emotional impact and tangible solutions for the community, not simply by statistical figures. It was found that repeat donation decisions are driven by a strong synergy between theological motivation and trust in the integrity of the administrators. Specifically, the consistency of social programs proved to be a key factor in building donor loyalty, validating the paradigm that "busy mosques" that actively distribute funds actually attract more donations. The study concluded that program consistency creates a sense of security and inner satisfaction for donors. As a recommendation, mosque administrators need to immediately undertake digital transformation in transparent financial reporting and implement Customer Relationship Management (CRM) to maintain donor relationships to ensure the sustainability of funding for community programs.