The Study on Green Finance Awareness Among Lecturers in Politeknik Ungku Omar

Abstract

Green finance has become a critical mechanism for addressing environmental challenges through sustainable economic development. As climate concerns grow, digital tools are giving green finance an advance. Fintech innovations are making sustainable investments easier to understand, quicker to access and open to more people empowering communities to build a better tomorrow. This study investigates the intersection of digital transformation, Fintech and green finance in terms of lecturers' awareness and perception at Politeknik Ungku Omar, Malaysia. The main objectives were to assess the level of green finance awareness, evaluate the influence of digital transformation and examine the role of Fintech in promoting sustainability. A quantitative research design was employed involving a structured questionnaire distributed to 100 lecturers across various departments. Data collection covered demographic details, awareness of green finance, perceptions of digital transformation and the role of Fintech in sustainability. Descriptive statistics, reliability testing and correlation analysis were conducted using Statistical software. The findings revealed high awareness of green finance, positive perception of digital transformation in finance and strong belief in Fintech's role in sustainability. Cronbach’s alpha values indicated high reliability. Significant positive correlations were observed between awareness, digital transformation and Fintech involvement, affirming the integrated role of digital tools in promoting sustainable financial practices. These findings can guide strategic planning for educational, financial and governmental institutions obligated to building environmentally responsible and digitally forward-looking economies.